I am currently reading a book called Meaning inc. It is a good way to pass the time on the New York subways. I came across a great quote from Lou Gerstner.
Basically the book is all about how truly successful organizations have a purpose and belief that is held by their employees in what they are doing. We spend a lot of time working, so we better care about it. Those organizations that foster meaning for their staffs and customers excel, it is that simple.
As an amthropologist I love this quote about creating meaning and belief from a CEO who got it.
"I used to think culture was part of the game. Now I realize it is the whole game." Lou Gerstner CEO IBM 1993-2000.
The fact is all organizations are held together as belief systems. Belief in the goal mission etc. organizational structure even its rights and rituals. I have used my amthrpology (amateur anthropologist) when I am in corporations and market study roles to better understand these belief systems. It is powerful stuff playing field amthropologist on a sales call, corporate visit or market researcher.
A sense of love, duty and meaning are what can happen in corporations that get this right. This doesn't mean manipulation or abuse of people or beliefs, on the contrary it means everyone doing extra ordinary things they can feel great about at the end of their careers. What kind of kind of company do you work for? What kind of company do build?
Ok it is 2012 your X+5 years old (X being your age today). Say it out loud, I am X years old.
Now what kind of company do you work for? Have you made things better, do you believe in what you do? Ok, now it is 2022 you are X+15 year old. What do you do? Do believe in it? A lot of people avoid this question. Some lucky ones use it change their entire lives and are happier for it.