Product, toy, creative tool, cultural icon and study in continuous business evolution. Here is the evolution of the Crayola spectrum courtesy of Weather Sealed.
There are couple of stories here from business evolution, cultural mood and product evolution. The math geek in me is fascinated to know if product bifurcation approximates the Feigenbaum constant. Crayola's color count doubles every 28 years.
From a business value analysis perspective, any product that appears to be a commodity, yet survives so long, has such brand recognition must have some hidden moats. What are they, distribution, brand equity, great taste ;) ?