Virtual world's will become important. Nintendo which understands that gaming is about fun and not pixels (sorry Sony and MSFT XBOX) is on a rampage. More people will be inviting Nintendo into their homes to work-out and play. It will be interesting to see what happens when the Wii links up with social networks and virtual environments in the years to come. Your Tennis partner may be be in mumbai. Our experiences and world is getting richer in choice all the time. Nintendo is a company going places ADRs are here still need to assess the fundamentals: