I found some old stuff, while I was cleaning up my soon to be sold Windows XP laptop. I am going to post it to the ole blog. Here is a piece, I wrote in London 2001 about your modern shadow.
Invisible you.
The things that
count today & tomorrow are invisible. With the exception of immediate family and peers, you can’t see, feel or
smell the most important things now or in the future.
These things
vary depending on geography and beliefs. But here they are, get ready, the invisible
you will show up more often in your life. Invisible you follows you around, visits places you have never been and
tells people things you don’t even know about.
Information:
You have an invisible
trail, an invisible tail really, it’s growing every day. You are watched, tracked, tagged and
monitored. For good or bad there is a
mounting pile of data about you, an invisible outline of your life and actions. 300 images a day if you live in London
by some estimates.
You can’t touch
your invisible tail, don’t know that most of it is out there, but your life
depends on it. Your right to fly, drive,
get medical care, make a purchase, access certain areas and privileges is all
determined by information.
This information
is bought, sold, created, stolen, copied and manipulated by people and machines
you will never see or know about. The
matrix is thin today, but growing exponentially thicker. Today
your tail follows you, tomorrow it may lead. Fear it or revel in it, the invisible tail grows and the digital forest
entangles you a little more everyday.
Messages & media:
You like Coke! You don’t ask why. Your body and sense of taste don’t actually
count in this matter. Your head and the
messages do!
If blindfolded
and offered a drink, you, like a majority of people (true fact) prefer Pepsi
60% over Coke 30%.
Yet if shown the
label and logo in a taste test you will (60% chance) prefer coke.
Who is in charge? You ask for, consume and enjoy Coke because
you see messages telling what you like.
These messages
work when you aren’t paying attention. One of Coke’s market reach goals was to have a Coke available within 75
feet of every man woman and child. Bet
you have one around now.
Who is in
control you or the messages. Can you
escape coke? Do you want to? It is surrounding you right now. Are you in the Coke matrix, try and get out.
It doesn’t
matter. You have seen enough messages to
like Coke. The value of this fact and
the messages in your head mean Coke has over $40 billion in brand value as a
company. There are one billion 8 oz. servings
consumed everyday. Think about that.
The value of
Coke is derived from a slice of gray matter in your head that drives your
behaviour. Guinea pig.
The most
valuable real estate in the world sits on the necks of 6 billion people. Because most of these heads are poor, the
biggest industries are only interested in the rich necks. Wouldn’t you be? Who do you try to influence in your life?
Creating invisible worlds of information:
A tree falls in
the forest and a CNN cameraman isn’t around to report it. Does it make a sound?
A bomb blows up
10 miles away, no one is hurt and the media doesn’t report it. Did the bomb really blow up?
You experience
fear, anger, excitement, desire and beliefs based on what you see and are
presented with. It’s all digits, ink and
glowing phospher on screens. You can
probably count the real celebrities, crimes, famines and wars you seen on 2
hands.
These things
might not ever come into your reality, yet you still care, why, most likely
because you think others will care or interested as well.
Try reading the
websites from a foreign country. www.rediff.com (India
),
www.gulfnews.com (dubai
). The world looks different there.
Yet for most
people the world presented through a glowing box is reality.
Without these
messages you wouldn’t know that you were in danger, had an opportunity of a
lifetime or were supposed to dress in a certain way and eat the right food to
live a little longer.
Messages are
cheap and everywhere. You live in the
modern world and like most people will see over 2,000 messages advertising
messages today. Who pays for them and
how do they affect how you see and act in the world? To busy to think? It becomes invisible, part of the background.
Visit a 3rd
world country and see how fast things shrink when the messages disappear. You may also notice other things become a lot
more vivid and real, the moon at night, the rise and fall of the tides, the
people around you.
We are social
animals (advanced primates really) and act according to the group. But what if the group doesn’t exist, but is
digital. Ever wonder why people know more
about the lives of people on the TV show Friends than their own relatives?
DNA:
"This above all. To
thyne own self be true."
- William Shakespeare
Tarot cards,
psychics and mediums are big multi-billion dollar businesses. One psychic telephone hotline in the US
was
worth more than $1 billion. Now, imagine
if they were proven scientifically accurate and effective, well DNA is.
You can’t see
it, but it will tell who you really came from. It will tell you, what you are capable doing. Ask DNA nicely and it may even tell you how
long you have got to live.
You are going to
face challenges to be truer to yourself than ever before. Do you tell your wife you could die at 50, or
that your children might have red hair and an 20 extra IQ points? Do you tell your boss, the government?
You leave a
trail of this information every time you sit in a chair, move, drink a class of
water or visit a restroom.
You can’t stop
releasing this information. Soon we will
all be able to read it. Nervous?
DNA diagnostics
will be the biggest challenge to Shakespeare’s quote in the near future. The invisible you will start talking a lot
more publicly. Are you ready?
Law:
We behave
publicly in a certain way, and in democracies we decide the right and wrong
ways of behaviour should be fixed and apply to everyone. This social convention is law.
Hernando de Soto
estimates that in
the 3rd world there are over $9 trillion in assets that can’t be used due to
bad property laws. $9 trillion wasted
due to bad group behaviour and invisible legal codes.
The invisible
power of law keeps some in power, some in poverty. Learn about it, change it and release the 3rd
world from its own invisible shackles.
It is not the
rich that make the poor, poor, it is rights. You can’t see them, can’t touch, but woe be he or she who loses
them.
Some will die to
get them. Some travel to new lands
seeking this invisible service. New technology and with it new questions mean
that these rights and new ones will become more important. Who decides your future, your children’s?
Invisible you is more important than regular you.
These invisible
things act in the realm of what is known as collective culture. Our overlapping group identities and beliefs
determine how and when we participate with the invisible you.
So, who are
you? Who is the invisible you and what
is the invisible future going to offer you? Can you stop it? Do you want to?